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The Importance of Bespoke Music Composition for Brands

Updated: Mar 24, 2023

Music has the power to evoke emotions and create lasting memories. It's no wonder that brands are increasingly recognising the importance of using bespoke music compositions to connect with their audience on a deeper and more personal level. Sound is a powerful tool in communication and building human connection, something we mentioned in one of our earlier blog posts. We are now in an era where sound is irreversibly linked to brand identity. The content world is 'loud' in every sense, and has driven a stronger focus for brands to create more impact when given the chance. Here are four reasons why bespoke music composition is crucial for any brand:



Cultural Connection and Relevancy

Culture plays a significant role in shaping our preferences, emotions, and perceptions. Brands that tap into cultural trends and themes are more likely to resonate with their audience and build a loyal following. We see this everyday with the incredible 'Get That Black' campaign by Google, or even the 2001 Nike 'Freestyle' Ad which used the sounds of bouncing basketballs and squeaking Nike shoes on the court. Bespoke music compositions that reflect cultural influences can help brands create an emotional connection with their audience and enhance their brand identity. In today's world this more important than ever before, as representation is a must.




Everything is Fast Fast Fast...

We are currently living in the fastest era to date. 5 second comedy, fast cars, A.I, instant home deliveries and so much more. In this lightening speed era, brands and filmmakers have a limited window of opportunity to grab their audience's attention. Bespoke music compositions can help brands create a unique and memorable experience that keeps their audience engaged. The right composition can set the tone for a brand's message and help it stand out from the competition.




The Power of Audio Branding

Microsoft, Skype, Playstation.... What do they have in common? Simple. They all sound great.


Audio branding is a powerful tool that can help brands create a cohesive and recognisable identity. Bespoke music compositions can be used as part of a brand's audio branding strategy to create a distinctive sound that reflects its values, personality, and mission. By incorporating bespoke music compositions into audio branding, brands can create a lasting impression on their audience and improve brand recall.


Inclusivity

Inclusivity is an essential aspect of modern branding and marketing. Brands that celebrate diversity and inclusivity can build a positive reputation and foster a sense of community among their audience. Not only that, but we like to see honest perceptions of the world and that the brands we use ACTUALLY understand us. There is nothing worse than a pseudo campaign for popularity or one that is incredibly generic. Bespoke music compositions that reflect cultural diversity and inclusivity can help brands create a sense of belonging among their audience and enhance their reputation as a socially responsible brand, but also widen the net of those they can connect with.



To sum it up, having bespoke music made for any campaign is a powerful tool that can help any brand that wants to create a meaningful and lasting connection with its audience. This also presents an exciting world of creative possibilities that creative teams and marketers can tap into when we fully explore the world of sonic creation. By celebrating inclusivity and free creativity, brands can effectively improve their reputation and build a loyal following.


To explore having bespoke music made for your brand, film or campaign reach out to Acre Green directly - ed@acregreen.co.uk



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