Updated: Mar 24
Music has been an integral part of branding & advertising for many years. Whether it's a catchy jingle, cinematic piece, or bespoke song, music plays a crucial role in connecting with audiences on an emotional level. When it comes to choosing music for an advertisement, there are typically three options - stock music, licensed music or custom music composition. In this article, we will explore the positive benefits of custom music composition in advertising & marketing.
Creating music that connects deeper emotionally to audiences
Custom music composition allows brands to create music that connects deeper emotionally to their audience. When a composer creates a piece of music specifically for an advertisement, they have the opportunity to understand the message the brand is trying to convey and create a piece of music that complements that message. The music can be tailored to evoke the desired emotion and create a more memorable experience for the audience. This emotional connection is crucial for creating brand loyalty and increasing sales. Research has shown that when an advertisement evokes a strong emotional response, it is more likely to be remembered by the audience, leading to better brand recognition and recall. Custom music composition can help achieve this emotional connection and create a lasting impact on the audience.
Moving back towards a 'Sound-on' approach
In recent years, there has been a shift towards a 'Sound-on' approach in advertising. With the rise of mobile devices and social media, videos are often played without sound until the viewer chooses to turn the sound on. This means that the audio component of an advertisement is more important than ever before. Custom music composition can help brands differentiate sonically and stand out in a crowded marketplace. With so much content being consumed online, it's important to create something that will catch the audience's attention and keep them engaged. A unique piece of music can help achieve this and create a more memorable experience for the audience. Also taking into account how sound is playing such a big role in social media now, there is a great opportunity for brands to capture more attention than ever before through exploring affordable bespoke sound composition options.
When using stock music, there is a limit to how much creative expression can be achieved. While there are many great stock music options available, they are often generic and not tailored to the specific needs of the project in hand. The subtleties of the visuals are not going to be taken into account and how this comes across on screen is noticeable. Custom music composition allows for more creative expression and can help create a unique sound that is specific to the brand.
By creating a unique sound, brands can build a stronger connection with their audience. A piece of music that is specific to the brand can create a sense of familiarity and trust with the audience. This can lead to increased brand recognition, loyalty and ultimately, sales.
In conclusion, custom music composition offers many positive benefits for brands looking to create a memorable moment for their audience and have even more control over their creative output. By creating music that connects deeper emotionally to audiences, differentiating sonically and allowing for more creative expression, brands can build a stronger connection with their audience and ultimately achieve better results.
If you are ready to explore having bespoke music and sound made for your visual projects and campaigns please reach out to Acre Green.